Mary Barra, chair and chief executive officer of General Motors Co., during a news conference at the Hudson’s building in Detroit, Michigan, US, on Monday, April 15, 2024.Â
Jeff Kowalsky | Bloomberg | Getty Images
DEROIT â General Motors CEO Mary Barra has been aggressive in exiting unprofitable or underperforming markets over the past decade, but leaving the automaker’s latest problematic country would be far more difficult than others.
China was once a profit engine for GM, and its top sales market from 2010 to 2023. But the automaker lost $106 million there during the first quarter, only its third quarterly loss in the country in at least 15 years and the largest outside of the coronavirus pandemic during that time.
It comes after a nearly decade-long slide in profits and market share for GM in China that has some industry watchers questioning whether the automaker can turn…
