A new study from McKinsey & Co. and non-profit organization Gold House found that while Asian and Pacific Islander representation in the entertainment industry has made significant gains over the past several decades, most API consumers do not perceive API representation in film and television as authentic or reflecting their own stories.
The report states that accurate API representation in media could potentially lead to an additional $2 to $4.4 billion increase in industry revenues, as half of API consumers would be willing to spend more money and time on films and television shows that more authentically represent their experiences.
Despite the abundance of content from the U.S. and abroad featuring API characters and storylines, more than two-thirds of API consumers are dissatisfied with the authenticity of their representation on screen; less than 30% feel…
