China’s TikTok social media platform has purchased $2.1 million in television ads as the U.S. Senate is reviewing legislation that could ban the app if its parent company ByteDance doesn’t sell it within six months.
TikTok, an app owned by company beholden to a hostile foreign country, has reserved TV advertising in the key battleground states of Nevada, Montana, Wisconsin, Pennsylvania, and Ohio, data from AdImpact reveals, according to a report by CNBC.
The advertisements reportedly feature people wondering what they would do without TikTok.
Shou Zi Chew, chief executive officer of TikTok Inc. Photographer: Bryan van der Beek/Bloomberg via Getty Images
“Think about the five million small business owners that rely on TikTok to provide for their families,” one individual says in the commercial, while another adds, “To see all of that disappear would be so sad.”
