Lilhari believes that his endorsed, stealth political videos can be a significant factor in the upcoming elections. A majority of his Instagram’s reach is among the 16-24 age group. “My viewers will remember the name of the candidate I spent my day with—and it will stay in the memories of the first-time voters, who are young and not very knowledgeable.”
Influencers aren’t only useful for promotion—they can help candidates head off bad press. In late October, Deepti Maheswari, the 36-year-old BJP candidate from Rajsamand, in Rajasthan (who is an influencer in her own right), was caught up in a controversy after party workers stormed into her office to protest her selection for the ticket. Maheshwari is from the nearby city of Udaipur; party workers wanted a local candidate. But Bharat Chouhan, Maheswari’s 31-year-old social media manager, says he was able to head off the…
THIS BULL MARKET IS DIFFERENT
