They started as a situationship, but the Disney+ and Hulu streaming services have officially hard launched, with Hulu moving its things into the Disney+ house. And with that comes another big change: The streamers have birthed a brand-new color. Disney+, once known for its dark blue, is now dominated by a lighter teal-like hue it’s calling “Aurora.” “It’s an homage to both the aurora borealis as well as Sleeping Beauty,” says Disney executive Joe Earley, who adds that the color came from blending “Hulu’s signature green into Disney+ blue.”
So how do we feel about this change? Not great, Bob! We’re just not as moved as Aurora’s namesake suggests. Of course, it’s not like the original Disney+ blue was … original. Blue is the “It” color for most streaming services, so…
