In the past year or so, you may have started hearing enthusiastic rants about Ferrari or Mercedes in unexpected places and from unexpected people. This is most likely the result of someone you know scrolling through Netflix, hitting play on Formula 1: Drive to Survive, and suddenly developing opinions about high-speed racing that they simply must share. The documentary-ish series, whose highly anticipated fourth season debuts March 11, is a key part of the sport’s strategy to develop previously untapped viewership. And it’s working: The teaser trailer for season four has drawn more than 2.5 million views since its release on February 28.
If you like cars that go fast — like, if you’ve enjoyed so much as a single frame of a Fast & Furious movie — this show is probably for you. If…
