What the Stock Split by Google’s Parent, Alphabet, Means

Google parent

Alphabet Inc.


GOOG 1.61%

said on Feb. 1 that it will enact a 20-for-1 stock split, giving shareholders 19 more shares for every one they own. 

Stock splits had fallen out of favor over the last two decades. But since the pandemic Apple Inc.,

Tesla Inc.

and now Alphabet have revived the practice in an effort to make their shares more affordable for individual investors.

Alphabet announced the split with its latest quarterly earnings, which sent shares up more than 8% in after-hours trading.

What does this mean for investors? 

Alphabet shareholders as of July 1 will receive 19 additional shares on July 15 for every share they hold. Trading will begin on a split-adjusted basis on July 18. 

The…

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