The NBA has completed an 11-year, $76-billion media rights pact that will change the lineup of partners after next season, ending its decades-long relationship with cable network TNT and entering a new partnership with Amazon.
The league issued a statement Wednesday saying TNT parent Warner Bros. Discovery did not match the terms offered by Amazon, which will reportedly pay about $1.8 billion annually for the rights to stream NBA games on Prime Video. NBCUniversal and Walt Disney Co.’s ESPN will be the television outlets for the NBA.
The statement noted that the league sought a streaming partner to “maximize the reach and accessibility of our games for fans.” Streaming has become the platform of choice for young viewers who are…
