Walmart, the largest retailer in the United States, has announced its decision to stop advertising on Elon Musk’s X/Twitter.
Bloomberg reports that Walmart is discontinuing its advertisements on Elon Musk’s X social media platform, formerly known as Twitter. This decision positions Walmart on the growing list of major companies that have recently chosen to withdraw advertising from the platform.
A shopper leaves a Walmart on Black Friday in Wilmington, Delaware (Photo by SAMUEL CORUM/AFP via Getty Images)
A Walmart spokeswoman informed Bloomberg News that the company is shifting its advertising strategy to other platforms which it believes will more effectively reach their customer base. “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokeswoman stated.
The platform’s head of business operations, Joe…
