In their last outings as leaders of ViacomCBS, the executive team led by Shari Redstone and Bob Bakish finally started to sound like they have a solid plan to compete in streaming.
On the day ViacomCBS unveiled its corporate rebrand to Paramount, starting as of Feb. 16, the company put on a nearly three-hour virtual presentation for investors that demonstrated how much its operations have been turned inside out to focus on streaming growth opportunities. Paramount, like its larger legacy media brethren, is betting the farm on refurbishing its TV and film businesses for new profit models and a new era.
And it’s about time. For the first time in ages, executives associated with Viacom and CBS seemed genuinely energized about the content and the strategies they touted. Viacom for so long was a lumbering basic cable TV battleship that could never seem to turn around its…
