Several of America’s biggest brands backpedaled on their diversity, equity and inclusion (DEI) policies and programs in 2024 amid intense public scrutiny and fierce consumer backlash.
The Biden-Harris administration has led a massive push for increased DEI initiatives in the government, including President Joe Biden signing an executive order in June 2021 that established “a government-wide initiative to advance diversity, equity, inclusion, and accessibility” in the federal workforce. Some major companies have begun scaling back on DEI practices this year amid growing backlash, including Walmart, Boeing, Lowe’s and Ford Motors.
“American corporations realized that DEI was a loser for them in terms of doing business,” Mike Gonzalez, the Angeles T. Arredondo E Pluribus Unum senior fellow at the Heritage Foundation, told the Daily Caller News Foundation….
