Bombs are something familiar to both the U.S. military and football. A recent partnership between those entities led to a third version of the term taking place.
The United States Army is seeking to get a refund from the United Football League, and owner Dwayne “The Rock” Johnson, after a sponsorship deal with the spring football league delivered less than heroic results. In fact, by the end of the season, the Army experienced the opposite of its desired result – there was a drop in recruitment for this branch of the military.
This past Spring brought the fusing of two struggling off-season football leagues, as both reconstituted versions of the USFL and XFL merged to form the United Football League. As this new entity was getting its debut season set up, a partnership was struck with the Army for a season-long promotion totaling $11 million. Part of the marketing agreement…
