UFC partners with Meta as ‘Official Fan Technology Partner’ in new deal

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UFC and Meta Platforms have inked a major deal with each other.

The mixed martial arts (MMA) organization unveiled the “multi-year” partnership with Meta on Wednesday, saying the Mark Zuckerberg-run tech giant will now serve as its first “Official Fan Technology Partner.” 

They will team up to “use Meta’s technology platforms, services, and products, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads, to immerse fans deeper into UFC content than ever before,” according to TKO Group-owned UFC.

A man browses hats at a merchandise kiosk during UFC Fight Night at Cotai Arena, inside the Venetian Macao resort and casino in Macau, China, on Aug. 23, 2014. (Brent Lewin/Bloomberg via / Getty Images)

Meta will also…

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