Uber plans to deliver more perks to Uber One members, like member-exclusive events, in a bid to gain more revenue through subscriptions.
“You will see more member-exclusives coming up where members have exclusive access to events and experiences, which will kind of surprise and delight our members,” said Uber chief financial officer Prashanth Mahendra-Rajah Wednesday morning during Uber’s first-quarter earnings call.
Uber CEO Dara Khosrowshahi said Uber One’s membership fees are “in excess of $1 billion” run-rate. In other words, Uber is extrapolating its current subscription revenue to estimate $1 billion in annual revenue. This is the first time Uber has shared run-rate numbers on its subscription service, which was introduced in November 2021.
Uber One costs $9.99 per month or $99.99 annually and offers perks like $0 delivery fee on eligible food and…
