Twitter’s advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren’t likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT.
Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.
In a Twitter Space last week, Elon Musk said “half our advertising” disappeared, blaming advertisers in Europe and North America who have put “extreme pressure” on the company. “They are trying to drive Twitter bankrupt,” he added.
However, Twitter’s ad sales staff is worried that…
