Unlike traditional car rental companies like Hertz, Alamo, or National, the Turo app offers peer-to-peer functionality in its vehicle rentals. So, instead of reserving a car through a particular company, you reserve a car from an individual.
The app has gained in prominence since its inception in 2010, and its CEO Andre Haddad explains on his LinkedIn profile why he finds the company concept attractive.
Turo immediately clicked for me — not only was it a marketplace, but it was a marketplace for cars. As a lifelong car enthusiast, I was thrilled to combine two of my greatest passions. Soon after signing on as CEO, I listed my 2006 Porsche 911 Carrera S on the site — it was car #279 on the marketplace and is still available today, the longest-standing currently active car on Turo.
This notion of unlocking the value of something that had been locked away…
