ALP, a new nicotine pouch brand positioned as an alternative to Zyn and launched by Daily Caller co-founder Tucker Carlson, is poised to “upend” the industry, according to a November survey.
Over 86% of American nicotine pouch users say they are likely to switch to ALP, according to a survey by Nicokick, an online nicotine retailer.
“It’s clear the introduction of Tucker Carlson’s brand Alp should have a significant impact on the nicotine market, not only with current pouch users, but also with consumers of other forms of smoking and tobacco products,” Marina Murphy, Nicokick’s senior director of scientific affairs, told Tobacco Reporter.
Carlson partnered with Turning Point Brands to launch ALP as an alternative to Zyn, using the slogan “Bye Zyn. Buy Alp.” Daily Caller publisher Neil Patel is also a co-owner of ALP and the co-founder of the Tucker Carlson Network.
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