Tractor Supply announced that it is ditching its goals of diversity, equity, and inclusion as part of its aim to refocus on its customers in rural America.
The retailer, known for selling farming equipment and other outdoor products, recently released a statement clarifying its change in course, in which it stated that it is taking feedback from customers. As such, the retailer is ditching its DEI roles and its current DEI goals.
“We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve,” the statement read. “We have heard from customers that we have disappointed them. We have taken this feedback to heart.”
Tractor Supply also announced that it will no longer submit data to the Human Rights Campaign, an LGBT advocacy group, and will no longer sponsor non-business activities, including pride events or
