Toys “R” Us recently released its first advertisement generated by artificial intelligence, with an executive with the retailer implying that similar means could be used in the future.
The ad was created using OpenAI’s Sora, a text-to-video AI tool that is not yet publicly available, and focuses on the toy retailer’s founder, Charles Lazarus. Many on social media have denounced the ad for both its appearance and for contributing to concerns that AI could take away jobs from artists and other creators involved in advertising.
