As the chief executive of a company that has been at the wrong end of TikTok’s unfair business practices, including being banned as an advertiser from the platform, I have much to gain by keeping TikTok operational — the hugely popular platform can continue to entertain 170 million U.S. users, 60% of them Generation Z — and ending Beijing’s influence on content.
With a deadline looming and set for this Saturday, TikTok must be sold. China’s control must be severed. National security, free speech, and women’s rights demand it.
In the last year, women’s sports have experienced an unprecedented surge in visibility on TikTok. By its own measurement, the number of posts on TikTok using the hashtag #womenssports jumped 170% between 2023 and 2024.
This correlates with the boom my brand, an athletic apparel brand primarily targeting women, is a part of. As a start-up…