A wave of zombies is about to descend on the still-frothy world of NFT hype.
For its long-running flagship drama “The Walking Dead,” AMC Networks is taking a big swing at the ongoing mania for nonfungible tokens — with a multiyear NFT strategy aimed at keeping the undead franchise alive long after the show leaves TV.
AMC has teamed with NFT creative studio startup Orange Comet, which is serving as producer and marketplace for broad array of “TWD” NFT content.
The custom NFTs will be released in multiple drops, with the first taking place on Sunday, Feb. 20, at 1 p.m. ET to coincide with the premiere of Part 2 of 3 of “The Walking Dead’s” expanded final season, airing that evening at 9 p.m. ET on AMC.
The initial collection includes 10,000 generative art pieces, priced at $50 each, featuring iconic past and current characters from “The Walking Dead.” The…