The Technology That’s Helping Companies Thrive Amid the Supply-Chain Chaos

Bad news abounds about supply chains these days, with shortages of everything from cars to coffee cups. The better news: Many companies are innovating fixes that could help prevent these kinds of snafus from becoming the new normal.

When it comes to technological fixes for the systems that make and move goods around our economy, the solutions that get the most attention—self-driving trucks, say, or the idea that pouring magic AI sauce on problems could make them go away—aren’t the ones making a difference.

Rather, entrepreneurs are tackling the most basic challenges that plague all supply chains. Their innovations include more nimble systems for managing warehouses and tracking inventory. They are also developing software and services that make it easier to rent out unused warehouse space, or to help retailers position goods closer to consumers so they can reach…

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