Every summer, the Spanish Twitch streamer Ibai Llanos hosts a livestreamed boxing tournament called La Velada del AnÌo (The Evening of the Year). In just four years, it has gone from a relatively small event featuring matches between a few influencers from Spain to an enormous global phenomenon featuring over 20 combatants and a host of musical performers. A record-breaking 5.9 million Twitch users tuned in to see this yearâs event, held July 13 at a packed 80,000-seat stadium in Madrid.
The biggest name on the bill was Will Smith, who appeared as a headlining musical act and led the crowd in the Fresh Prince of Bel-Air TV show theme. The Oscar winner was the first English-speaking performer in the eventâs history, but he wasnât the most popular part of the evening. According to data from StreamsCharts, the most-viewed moment during the stream, which also set a…
