“The Marvels” topped the South Korean box office on its opening weekend, but failed to lift cinema activity out of its recent slump.
“The Marvels” opened with $2.35 million between Friday and Sunday, and a market share of nearly 42%, according to data from Kobis, the tracking service operated by the Korean Film Council (KOFIC). Over its five-day opening run the film pulled in a total of $3.4 million.
Those scores were enough to take top place from “The Boy and the Heron,” which had been number one for the two previous weekends, but not enough to increase cinemagoing in Korea. Nationwide aggregate box office totaled only $5.63 million over the weekend, down for a second weekend and far below the summer highs when $10 million was the baseline figure.
In March 2019, the franchise film’s predecessor “Captain Marvel” earned $15.6 million on its opening…
