The second Super Bowl of the Covid-19 pandemic on Sunday will feature a variety of first-time advertisers, including a slew of financial technology and cryptocurrency players, plus the return of travel ads.
The game, which airs Sunday on NBC, will include more than a dozen first-time Super Bowl advertisers, including shopping-rewards platform Rakuten Rewards, children’s budgeting app maker Greenlight Financial Technology Inc., mobile sports gambling operator Caesars Sportsbook, at-home Covid-19 test provider
Cue Health Inc.
and
NV, which makes electric-vehicle charging technologies.
NBC has said it sold multiple ad slots at $7 million for 30 seconds of airtime.
The influx of first-timers continues a trend from last year, when a group of marketers that did well during the first part of the pandemic bought…
