Thanksgiving online spending hits record $6.1B

Consumers collectively spent a record $6.1 billion online over Thanksgiving, an almost 9% increase from last year, according to Adobe Analytics.

Online spending on Thursday rose 8.8% year over year. It also outpaced last year’s spending of $5.6 billion on Thanksgiving. For its data, Adobe analyzed commerce transactions across 1 trillion visits to U.S. retail sites, covering 18 product categories. 

Adobe Digital Insights lead analyst Vivek Pandya attributed the record spending to “bigger-than-expected discounts” across the board, which “propelled impulse shopping in categories like electronics and apparel.” 

BUY NOW, PAY LATER DISCOUNTS DRIVE HOLIDAY SPENDING

For example, toys saw…

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