Consumers collectively spent a record $6.1 billion online over Thanksgiving, an almost 9% increase from last year, according to Adobe Analytics.
Online spending on Thursday rose 8.8% year over year. It also outpaced last year’s spending of $5.6 billion on Thanksgiving. For its data, Adobe analyzed commerce transactions across 1 trillion visits to U.S. retail sites, covering 18 product categories.
Adobe Digital Insights lead analyst Vivek Pandya attributed the record spending to “bigger-than-expected discounts” across the board, which “propelled impulse shopping in categories like electronics and apparel.”
BUY NOW, PAY LATER DISCOUNTS DRIVE HOLIDAY SPENDING
For example, toys saw…