Sweetgreen fights for farmers markets to survive: ‘No harder business’ than farming

Sweetgreen is trying to ensure the survival of farmers markets because of the vital role they play in the community and as a crucial revenue stream for farmers.

Earlier this month, the fast-casual restaurant chain, founded in 2006 by Nicolas Jammet, Nathaniel Ru and Jonathan Neman, announced its support for Food Access LA, a nonprofit that oversees eight Los Angeles farmers markets that were at risk of closing.

In a bid to preserve them, Sweetgreen pledged to cover the nonprofit’s operating costs through 2025, which will help sustain small-scale agriculture and support food and beverage entrepreneurs while enhancing food security in underserved neighborhoods.

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