I remember back when stand-up comics joked about ‘recycled’ loo paper being brown. When vegans were weedy weirdo’s rather than cage fighters. When global warming sounded like a good idea on a cold day.
In a focus-group two decades ago a lady corrected me that ‘biodiversity’ was actually ‘biological washing powder’. And even change-makers were convinced we’d never be able to talk about either flying or meat-consumption in relation to climate change.
Today, so many of those issues have gone from invisible issues, or the butt of jokes, to everyday reality….
