Spotify today that it is acquiring two major podcast ad tech firms, and , in a move to expand its offerings to advertisers. Both companies offer popular tools that help brands and agencies better understand the effectiveness of their podcast ads.
In a announcing the acquisitions, Spotify laid out how both companies will expand its ad platform. With Podsights, advertisers will be able to see more detailed data on who clicked on an ad and what actions they took after the fact (i.e. if they purchased the actual product). “As part of Spotify, Podsights will be able to utilize Spotify’s technology and intelligence to bring more accurate measurement and actionable insights to podcast advertisers around the world,” wrote Spotify in its post.
The Chartable acquisition seems more geared towards podcast ads about podcasts. It’s two promotional tools — SmartLinks and SmartPromos —…
