SEOUL—The world’s largest smartphone maker is answering a year of rising inflation and increasing component costs with a tactical move: holding down prices.
In the industry’s first major launch of the year,
introduced three versions of its flagship Galaxy S22 devices on Wednesday. The prices remain the same as last year: the base model will retail for $800, while the larger Galaxy S22+ will cost $1,000. The top-of-the-line Galaxy S22 Ultra, featuring a 6.8-inch screen and an “S Pen” stylus, is priced at $1,200.
Prices world-wide are rising at their fastest rates in decades as the costs of raw materials, components and shipping surge. Roh Tae-moon, president of
Samsung’s
mobile business division, said he is willing to stomach the extra costs to woo a wider range of buyers, following a year…
