- Robert Kraft’s Foundation to Combat Antisemitism released a new commercial starring Tom Brady and Snoop Dogg
- The Patriots CEO tells PEOPLE he’s concerned about the effects of social media on the country
- Kraft says he wanted to “stimulate a message to people from different backgrounds” with the new spot, which will air during the Super Bowl
Robert Kraft is worried about “divisiveness” in the United States.
Kraft, 83, through his Foundation to Combat Antisemitism, released a powerful new commercial starring Tom Brady and Snoop Dogg on Monday, Feb. 3.
The New England Patriots CEO tells PEOPLE he enlisted the NFL legend and rap icon for the spot — which shows Brady, 47, and Snoop, 53, hurling ridiculous and hateful messages to one another — because he “tried to think about how I could stimulate a message to people from different backgrounds” by collaborating with “who I had…