Actresses Gwyneth Paltrow,
Reese Witherspoon
and Mila Kunis have a new message of empowerment for women: They say it’s time to embrace crypto.
They are among a wave of female celebrities pitching cryptocurrencies and NFTs to women, saying the unregulated, volatile market is a boy’s club that they can breach. Stopping short of directly telling their audience to invest, they call for women to do their research and enter the arena. The time is now, they say, to develop a sisterhood of crypto enthusiasts.
“We have watched a lot of these bros get together and earn a lot of money,” Ms. Paltrow, the actress and founder of lifestyle brand Goop, recently told an online audience of 5,000 people in an event by BFF, a cryptocurrency social community targeting women and nonbinary people.
BFF was launched this year by entrepreneurs Brit Morin of…
