In March 2021, 51 percent of Americans said they trusted the “traditional media.” In less than a year, that number dropped to 40 percent.
“The I&I/TIPP Media Trust Indexes show continued weakening in early January in the public’s perception of the media, continuing a disturbing recent trend,” the pollster reports.
The Traditional Media Index, which includes such major legacy media as the Washington Post, New York Times, NPR and CBS, among others, fell to 40.2 in January from 43.3 in the final month of 2021, a 7% decline. January’s reading was the second-lowest since the index was created last March.
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As the U.S. enters an election year, the media appear to have lost control of the political narrative, with near-record levels of mistrust.
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The point is, this trend has been building for years, but appears to have gathered momentum since President Trump’s…
