Planet Fitness’s status as a “Judgement Free Zone” appears to have significantly diminished its value as a company.
The fitness chain saw a $400 million drop in market value after they canceled the gym membership of a person in Alaska who photographed a male transgender person shaving in the women’s locker room, according to a report in the Daily Mail.
Planet Fitness’s value dropped from $5.3 billion to $4.9 billion.
The story of the man shaving in the women’s locker room went viral after being shared on the popular X account Libs of TikTok. The account, popular with those opposed to trans influence and radical gender ideology, has blasted Planet Fitness for prioritizing the “inclusivity” of a man as opposed to the safety and privacy of women.
Planet Fitness, a low-cost gym chain, opened its first Canadian branch in Toronto. The franchise is growing quickly…
