A new NBCUniversal advertising executive is taking on the task of tackling advertisers to link themselves to such sports properties as “” and the soon-to-launch USFL.
Peter Lazarus will take the lead on selling ads behind the bulk of NBCUniversal’s sports programming, part of a gradual overhaul of the company’s work behind connecting Madison Avenue with some of TV’s biggest and most-watched properties.
Lazarus has been named executive vice president of sports ad-sales, taking up responsibilities previously held by Dan Lovinger, a longtime NBCU ad-sales exec who has been assigned to focus more intently on the company’s efforts behind Olympics advertising. Lovinger was elevated to president in January and will lead Olympics ad-sales efforts as NBCU works harder to fulfill a commitment it has made along the 2028 Los Angeles Olympics, pledging to offer long-term deals…
