Variety parent company Penske Media and sister brand Rolling Stone have acquired a majority interest in the Life Is Beautiful music festival.
Founded in 2013 by the late Tony Hsieh, former CEO of Zappos, Life Is Beautiful is an annual music and arts festival in Las Vegas, Nev. Its most recent installment in 2021 boasted Billie Eilish, Green Day and Tame Impala as headliners and drew over 170,000 attendees. The festival was part of Hsieh’s vision to transform downtown Las Vegas, and since its founding the event has brought in over $350 million to the city.
“Live events are an integral part of Rolling Stone’s future and Life Is Beautiful is an incredible platform to realize this vision. Coupled with our significant digital scale and deep journalism, there are infinite possibilities to grow Life Is Beautiful in unique and impactful ways,” said Rolling…
