Yesterday afternoon, the Twitter account for digital fitness company Peloton tweeted an emoji of a person rowing a boat. That’s it; that’s the tweet. If you wondered if that meant Peloton is sinking, you couldn’t be totally blamed—after all, Peloton’s third quarter earnings weren’t great, and its outlook for the next quarter isn’t stellar either. But a teaser video shared in a follow-up tweet revealed a Peloton-branded rowing machine. It was a quick glimpse at the product, and the company has yet to share any details on availability and price. (Trust me, we’ve asked.) The long-rumored rower was also Peloton’s “worst-kept secret on Earth,” as cofounder and chief product officer Tom Cortese described it in an interview with the Verge.
This upcoming rowing machine and the recently launched Peloton Guide are both niche hardware products, catering to people who want…
