With just hours to go before its CBS television network televises what is certain to be a heavily watched debate between two candidates for Vice President of the United States, Paramount Global said late Monday night that its contract with Nielsen for audience measurement has expired — part of a broader dispute between the company and the data giant.
“Nielsen has severed our long-standing measurement partnership with its unacceptable demands, including substantial price increases that are inconsistent with the realities of a changing industry,” Paramount said in a statement. “We have spent the last few years preparing for a multi-currency future and creating the operational infrastructure to move beyond Nielsen. We are confident in the quality of our alternative currency offering for clients as we continue efforts to reach a new Nielsen agreement with reasonable…
