There was an air of unwanted mystery surrounding Lo Moon when the Los Angeles-based group debuted. Touring extensively in 2016 and 2017, ahead of its first album which arrived in early 2018, the band released but one song during that time — “Loveless,” which owes more than its name to the seminal album by drone rockers My Bloody Valentine — and made it available exclusively on DSPs. Much later, a video arrived on YouTube. Otherwise, if you wanted to purchase Lo Moon music, you were looking at buying a 10” vinyl at their merch table.
Yet the group was performing a full album at its shows, so why the material freeze-out? Turns out it wasn’t a marketing ploy meant to project an air of secrecy around Lo Moon’s songs, but rather, a frustrating situation which found a record label and its just-signed rock band at odds.
“The label’s idea must have been that…
