For several years now, Hobby Lobby’s Christmas marketing campaign has used the theme: “Christmas is what you make it.” Commercials depict warm and heart-tugging vignettes of individuals, in one way or another, sharing some Christmas joy with someone else:
I must admit, the commercial above brought a lump to my throat: An older, happily married couple observes two young, lonely singles that need a little push to get to know each other. The older couple takes steps to make it happen. The young couple meets and decorates a tree together (with Hobby Lobby decorations, of course!). What’s not to love?
The problem is that the overarching message is all wrong. Coming from a company known for its Christian ownership, its abundance of Christian merchandise, and its practice of not being open on Sunday,…
