It’s been a bumpy ride for Peloton during the past few months — and now the connected fitness company could be attracting acquisition interest from some powerful bidders.
In two separate reports, Nike and Amazon were named as potential suitors for Peloton. The Wall Street Journal reported that Amazon has reached out to the company about a potential deal. Later, The Financial Times said Nike is considering a bid. (The FT said Nike and Amazon have not held talks with Peloton).
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Speculation about a sale comes amid a Peloton stock plunge — shares have fallen about 80% in the past year as the pandemic entered a new phase and consumers returned to the gym. The company said last month it was halting production of bikes and treadmills on slipping demand.
Last week, Blackwells Capital LLC. sent a letter to the Peloton board of directors calling on it to remove CEO…
