As NBCUniversal’s ad-sales division starts to take on tasks beyond its core business, it is expanding the range of communications executives it has as well.
Neil Ripley, who previously was head of corporate communications for media-measurement firm Comscore, has been named a vice president of communications for NBCU’s ad-sales unit. He is charged with promoting the division’s efforts around advertising technology, data and cross-platform media measurement. He joins as NBCU has made a concerted effort to offer an alternative to Nielsen-backed ad deals and tapped a rival, iSpot.TV, to offer new ways of tabulating media audiences. NBCUniversal recently unveiled a data division as well, part of a wider array of moves by traditional media organizations to cater to advertisers who are increasingly relying on new information about their consumers and their buying…
