In the high-voltage adrenaline-driven world of F1, the superstars are the drivers. The popularity of F1 has risen swiftly over the years and last year the footfall had risen to 6.1 million fans for all 22 F1 races, compared to 5.7 million the year prior! Such is the popularity of drivers such as Lewis Hamilton who was seen earlier this year sporting the cover spot in the GQ Global Creativity Awards.
From the relentless buzz of paparazzi to the thunderous roars of fans at the circuits, F1 drivers have evolved into global icons. NASCAR insider Conor Daly shares his thoughts on the unparalleled celebrity status these drivers have achieved and how it’s reshaping the landscape of modern motorsport.
The unstoppable rise in the popularity of F1 drivers
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While one might think that Netflix is the sole reason behind Formula 1’s soaring popularity,…
