The NAACP, the oldest civil rights organization in the country, is urging black Americans to avoid businesses ditching diversity, equity, and inclusion (DEI) efforts.
“Attention, corporations: if you want our dollars, it’s time to do the right thing,” the organization said on social media over the weekend, announcing the launch of the Black Consumer Advisory, described as “a framework designed to keep our community informed on who’s pushing progress and who’s stuck in the past.”
“We have the power to choose where we spend our money. I am confident that this framework will support our community as we make difficult decisions on where to spend our hard-earned money,” NAACP President Derrick Johnson said.
The guidance itself asserts that companies rolling back DEI initiatives fundamentally threatens “economic opportunities, workplace diversity, and community…
