Meta sends its AI-generated profiles to hell where they belong

Meta has nuked a bunch of its AI-generated profiles from Facebook Instagram, the company confirmed, after the AI characters prompted widespread outrage and ridicule from users on social media.

The AI-generated profiles, which were labeled as “AI managed by Meta,” launched in , rolling out alongside the company’s celebrity-branded AI chatbots (). Meta doesn’t seem to have updated any of these profiles for several months, and the pages seem to have been largely unnoticed until this week, following an interview published by the Financial Times with Meta’s VP of Generative AI, Connor Hayes.

In the interview, Hayes spoke about the company’s goal to eventually fill its services with AI-generated profiles that can interact with people and function “kind of in the same way that accounts do.” Those comments brought attention to the extant fMeta-created AI profiles and, well,…

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