Despite leftist hopes that Mark Zuckerberg’s “sanely run” Twitter/X clone would supplant its competitor, the corporate legacy media is acknowledging the new platform’s struggle to retain users.
Facebook (now known as Meta) introduced Threads in a bid to capitalize on leftistoutrage against X, which has seen a relaxation of censorship under its new owner, Elon Musk. But, as the media now appears to recognize, the outrage has failed to translate into strong user retention.
Dan Neil and Tesla Motors CEO Elon Musk attend Tribeca Talks After The Movie: ‘Revenge of the Electric Car’ during the 2011 Tribeca Film Festival at the SVA Theater on April 23, 2011 in New York City. (Photo by Dario Cantatore/Getty Images)
Users’ fervor has fizzled: Engagement is stalling, according to data analytics companies. Many influencers have no idea what to post. And those who…