March Madness 2025: McNeese student manager Amir Khan becomes fan favorite, earns NIL deal after viral clip with players

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Ahead of its first-round NCAA tournament matchup with Clemson, McNeese is in the headlines for head coach Will Wade reportedly agreeing to take the job at NC State after the Cowboys’ March Madness run is finished.

However, McNeese is also drawing attention during its tournament run for more fun and endearing reasons. Student manager Amir Khan has become a social media sensation for walking with the men’s basketball team out of the tunnel holding a boom box playing rap songs and singing along to tracks like Lud Foe’s “In & Out.”

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Nicknamed “Aura,” Khan’s rising profile has provided the opportunity to sell his own t-shirts and made him the first student manager to earn a Name, Image and Likeness deal, getting endorsement deals with Buffalo Wild Wings, TickPick and Insomnia Cookies.

“So yeah, I just rapped a few of…

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