The story of Major League Soccer in recent seasons is one of expansion and growth. Since the beginning of the 2017 campaign, eight teams have been introduced, including a Charlotte FC franchise that kicks off its inaugural campaign against D.C. United on Saturday (6 p.m. ET, stream live on ESPN+).
Given the whims of ownership and MLS’ raft of roster rules, there’s no “right” way to come into MLS. There are, however, some do’s and don’ts. An expansion club that follows these eight strategies will be hoisting an MLS Cup in no time, we guarantee it.*
* We do not actually guarantee it. But the fans will be happy, and that’s what matters.
Do: Hire the former coach of Barcelona
Atlanta United burst onto the scene in 2017, spending big money for Designated Players like Josef Martinez and Miguel Almiron. The club averaged more than 48,000 fans per game at Mercedes-Benz…