Photo: Paramount NZ/Twitter
Ahead of the film’s final trailer release, Paramount dropped a whole mess of character posters for If. From the twisted mind of John Krasinski, If is about a little girl who fosters relationships with imaginary friends, acronymed as IF’s in the film’s nomenclature. And good golly, this movie is home to a lot of imaginary friends. Each IF gets their own poster, and a tagline. An example: Bradley Cooper is Ice, a glass of ice water. His tagline? “Total thirst trap.” Ever since Jeffrey Katzenberg said “Let’s get that Robin Williams fellow in Aladdin,” kids movies have stopped being the domain of dedicated voiceover artists and has become more star-studded that Soho House. But just how many Hollywood…
