Avi Armoza’s 17-year-old company Armoza Formats is becoming the Israeli production arm for ITV Studios, Variety can reveal.
The business, which has specialized in global formats, will expand under the new structure to become Armoza Productions. Meanwhile, Armoza Formats will remain the development hub for new format IP and will continue to serve as the brand used for international distribution.
Armoza told Variety that the company’s expansion boils down to “facing the challenges of the new world of television.”
“With consolidation and the global streamers, and the fact that often you need to sell worldwide rights, how do you complement [your] income? It’s raised the importance of being a production company and being part of a production group,” said Armoza. “It’s a natural development and extension that we get into production.”
The company will produce…
